It is confirmed that almost all of Magento 2 users are integrating an extension called Magento 2 One Step Checkout for their online store. Actually, Magento 2 system can build a great checkout process for merchants. Then why do the Magento 2 store owners still need to enhance their checkout page with One Step Checkout module?

As you may know, the checkout process is the last step to turn a visitor into a customer of your e-commerce business. Increasing conversion rate means you get more profit since you have more customers. In summary, Checkout process is important to an online store.

For above reason, we would like to assist you in optimizing your checkout page through the article. Below is the list of 10 easy to follow steps which you should check to boost your checkout process as well as please your shoppers.

Never Redirect Checkout Page

Some stores may think of removing checkout page and directly redirect visitors to another checkout site which is also their payment method such as PayPal or Braintree. However, there are also shoppers who do not know these checkout platforms and the consequence is that their trust for your store significantly declines.

The advice is that even most of your checkout process is completed on another domain, you should still build a checkout page on your site to let your shoppers see the overview clearly instead of suddenly redirecting them into another strange website.

Allow Checkout as Guest

Guest checkout mode has been discussed in many topics before and we recommend e-commerce store owners to enable shoppers checkout as the guest. When a visitor come to your store in the first time, they have too much doubt and they will not give out their personal information to save in cloud storage on the internet until they make sure your site is secured enough. Moreover, an account becomes unfavorable when your customers do not purchase on your site continuously and forget their password.

To not lose almost of your potential customers, do not require registration, let shoppers checkout as the guest.

Comparing Table

A visitors should be convinced as well as informed with a comparing table of advantage and disadvantage between Guest checkout and creating an account. Guest checkout may be adaptable when shoppers do not tend to continue purchase on your store for the recent time. However, creating an account can save a lot of time when automatically adding their information in the next orders. Based on this information, your shoppers will be able to choose their suitable mode and keep going on with the checkout process.

Social Login Option

Instead of basic new account creation, you should integrate the Social Login module to let your shoppers decrease the waiting time when filling all required information.

As the development of social network nowadays, from 10-year-old kids to 90-year-old oldsters can have social accounts. Therefore, let stop requiring your shoppers filling the common issues before successfully create an account on your store and make use of these social profiles. The traditional sign up is also kept for the one who does not use the social network.

magento 2 one step checkout

Eliminate Banner Ads in Checkout Page

A checkout page had better be designed clearly and professionally. Allowing too many banner ads on the checkout page will make your shoppers feel as there are risks of being attacked in your website. Because checkout process demands a high security as it contains shopper payment information, the checkout page should display only checkout steps.

No Hidden Fees

The hidden fee is unexpected bad news to shoppers as no one wants their bill to be higher than it should be. Keeping extra fee be hidden from the order is not a smart way at all as 89% shoppers will quit the checkout process because of the fees. Make sure all kinds of extra fee such as shipping fee, taxes, and gift wrap fee are clearly to keep shoppers as well as your store out of trouble.

magento 2 one step checkout

One Page Checkout

This is an essential which will bring a revolution to your website. Do not bother your shoppers with back and forth step in checkout process which disables them from tracking the information they fill. Let’s create a clear single checkout page which shows all checkout steps at once by integrating an extension. An effective example, in this case, is Magento 2 One Step Checkout from Mageplaza which can totally optimize your checkout page with various features.

Magento 2 One Step Checkout extension by Mageplaza helps reduce the abandonment rate as well as increase the conversion rate dramatically. Ignore the back and forth that are the redundant motions when standing on your site.

Related Posts: