Follow-up emailThe Follow Up Email extension is a great solution that provides comprehensive functionality to create highly targeted custom emails to meet your business needs
Have you heard about a tool making communication between merchants and customers closer?
The thing is implemented perfectly thanks to Magento Follow Up Email extension. The Follow Up Email extension is a great solution that provides comprehensive functionality to create highly targeted custom emails to meet your business needs. Store owners are allowed to use pre-defined templates or create your own ones simply with static and dynamic information, simultaneously, set the rule to send email automatically.
Magento 2 Follow up email features details
According to Sale Cycle, a remarketing company: “35% of clicks from abandonment emails lead to a purchase back on site”, so you can see the follow-up email has an important role of decreasing abandoned shopping cart and you should build the best email marketing campaign for that. The content of reminding email may include all of information about customer’s abandoned order such as the name of product, time order, total cost,... and especially, don’t forget to insert his shopping cart link. This ensures your abandoning customers can restore their carts or resume their session with just one click on the link sent in the email notification.
Besides boosting revenue and increase the number of returned customers, the email is a significant tool to encourage customers to buy more and more. Why do I say that? You can take advantage of the existing customer list to send content-rich emails. They can be coupon codes for purchasing any your products, discount program for determined items or related products to their previous orders.
In addition, follow-up email can help you establish closer customer relationship and create the loyalty. It is necessary to ask customers for a feedback on the purchased item frequently and store their birthdays for giving them the best wishes and reward special coupon on a special day. BIA/Kelsey, a research and advisory company, said that "A repeat loyal customer spends 67% more than a new one”. Therefore, let make a great effort to raise conversation rate into the loyal customer.